James Franco to work in Christmas shop

The actor and artist James Franco is going to be working behind the counter at a store in Mayfair for the Christmas season.  The store is called “House of Voltaire” and is located in Adam’s Row, Mayfair. The goal is to raise funds for a south London art Gallery.

Seems as if there are some other famous actors and actresses that will be donating their time for this cause.  Would be exciting to be out looking and shopping to find some of your favorite actors/actresses standing behind the counter.  Nevertheless im sure this will spike sales!  Great Marketing.

Here is the original artical in its entirety.  Give it a read.
http://www.guardian.co.uk/artanddesign/jonathanjonesblog/2012/nov/20/james-franco-christmas-shop-art